In the past few months AI has revolutionized the business world and the tax industry is no exception. With these new tools at the disposal of essentially everyone it can be even harder for your business to stand out in an online environment. However, by leveraging the digital tools available to you and your tax business you can not only stand out in a digital space but actually dominate your corner of the internet. In this article we will be discussing ways SeQwens has utilized AI tools to promote our digital management software on social media and strategies your tax business can use to grow, not only your social media, but your SEO (search engine optimization), and more!
If your tax business isn’t utilizing social media as part of your marketing efforts then start! Go create a facebook page or instagram account for your business and then come back and finish reading this blog. Now that you are all ready to post on social media it’s time to start creating content.
You may not be a marketing expert but you can utilize AI tools to generate ideas that can inspire the content you put online. Simply type in a prompt related to what you want to share. For the example below, you are a tax preparation business and you are advertising your services on social media. So in order to generate ideas for your post you would type in something like,
“Write 5 Instagram posts advertising my tax preparation services. Keep the text under 6 to 8 words and include a separate call to action.”
As you can see, text for five separate social media posts is generated, all on the theme of the above font.
SEO stands for search engine optimization, a marketing term that refers to how high-up a search engine result does your tax business appear. Search “tax preparation services in your area” and see how far you have to scroll to find your website. Lucky for you, AI tools such as ChatGPT can help strengthen your SEO at no cost to you! Simply add in the text from your web pages or posts and have ChatGPT generate a meta description or keyword for the various pages on your site.
Meta Description – A brief description of fewer than 160 characters of the contents of a page and why someone would want to visit it. This is displayed on search engine results pages below the page title as a sample of the content on the page.
Keyword – A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords.
Hashtags are a great tool when it comes to marketing your tax business. Utilizing the right hashtags allows you to target specific groups or get your content in front of a wider audience. Hashtags also allow you to capitalize on the latest trends on social media thus boosting your content to even more people. Once you’ve created the content for your social media post simply copy and paste the text into an AI writing tool and ask it to generate 20 to 25 hashtags related to that post or industry.
Note: Keep in mind the limitations on different social media platforms. Twitter has a 280 character limit while instagram limits you to 30 hashtags.
66% of consumers surveyed say that short-form video content is more engaging than image or text based posts on social media. You don’t need an expensive camera or professional lighting to make a great video for social media. Some of the best video content online is just someone walking down the street or sitting at their desk and recording off their phone. Maybe you know some basic video editing and would rather create a video using stock footage and audio you found online? Regardless of the content you are trying to make, utilizing AI to help with the writing of your video script or giving you ideas for stock footage is a great way to save time on video production and help you increase the rate in which you turn content out.
Creating content to market your business on social media doesn’t have to be a difficult process. Utilizing the latest technologies available can help eliminate barriers, elevate your marketing, and streamline your path to success.
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Finally, if you are interested in taking your tax business to the next level or productivity then consider SeQwens, a digital management tool designed by tax pros for tax pros. Click the button below to sign up for a free demo.